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  • Project: Fusion, Identity (Logo)

    Project Fusion. Identity

    Fusion was formed with one goal in mind: to be the top luxury tile installation company in Central Texas. Their logo needed to reflect this level of professionalism. The customized font and the "plus" - fashioned after a plastic tile spacer - instantly added recognition to the brand.

  • Project: Fusion, Identity Examples

    Project Fusion. Projected identity expansion

    Part of Fusion's strategy for growth included expansion into other service sectors. This mockup provided an example of how the existing logo could scale to those new divisions while maintaining and reinforcing the company's brand.

  • Project: Fusion, Business Cards

    Project Fusion. Business cards

    Of course, the company's employees would need cards. Here, I was able to save the client money - utilizing only two PMS colors front and back along with a standard corner radius die - without sacrificing print quality.

  • Project: Fusion, Invoice Holder

    Project Fusion. Invoice stationery

    It was decided that handing their customers a simple invoice sheet would not be on par with the exceedingly high level of service Fusion was committed to delivering. This mockup was used to communicate the end product to the client.

  • Project: Fusion, T-shirts

    Project Fusion. Shirts

    When it came time to spec the colors for the company T-shirts, it made sense to turn to grey, both due to its ability to hide dirt as well as its cohesiveness with the brand. Careful treatment of negative space quickly brought the logo to life.

  • Project: Fusion, Web Page

    Project Fusion. Splash page

    Holding the place of the future web property required that I create a temporary yet informative pageholder. Insodoing, it established the look and feel that would serve to inform future development.

  • Project: Architerra, Catalog

    Project Architerra. Product catalog

    This full-color catalog was my first project as Art Director and set the stage for the branding of a major product line. The pages were die cut and ring bound. As with all other examples here, this is a digital mockup of the final product. Pdf version

  • Project: Architerra, Business Cards

    Project Architerra. Business cards

    This project followed immediately on the heels of the catalog. Meant to emulate their predecessor's shape, they maintained the "tab" feature using a custom die cut, and four PMS colors were chosen for impact.

  • Project: Architerra, Newsletter

    Project Architerra. HTML email newsletter

    The third in a new series of newsletters that I also branded, this tool exemplifies Architerra's commitment to servicing the needs of their audience, in this case: the dealer network. The complete version can be seen at architerra.com/dirt/3.html

  • Project: Architerra, Sign Language Illustration

    Project Architerra. ASL illustration

    The company's studio in Austin, TX, shares a building with Vaughn House, a workshop for developmentally-challenged hearing-impaired adults. This seemed a fitting ode to that relationship and would later grace the back of the company catalog for 2010.

  • Project: Surround Scene, Identity (Logo)

    Project Surround Scene. Identity

    Surround Scene is a family-owned business providing 360° virtual tour photography and assets hosting to many high-level Central Texas clients. Rather than trying to describe their services visually, I instead went for a clean and straightforward aesthetic while alluding to the tool of their trade.

  • Project: Surround Scene, Collateral

    Project Surround Scene. Scene cap

    One challenge for the presentation of true virtual tours is covering the very bottom of the scene, where the tripod would otherwise be visible. Once placed in the scene, the cap acts as a link to direct interested parties to their site.

  • Project: DCA, Event Branding

    Project Design Center of Austin. Event branding

    The DCA is home to Austin's finest designers and vendors of high-end home interior products. Each year, they host a seminar packed with notable speakers and events. I was commissioned to provide the design theme as well as the accompanying printed collateral assets.

  • Project: TdS, Web Banners

    Project Tour deSign. Web banners

    A few web banners advertising the Design Center's Tour deSign, a fundraiser for the Lance Armstrong Foundation.

  • Project: Solhoopz, Identity

    Project Solhoopz. Identity

    A personal favorite. What began as a full illustration from a photo soon came to stand on its own, no pun intended. The client and I agreed that this spoke volumes about her craft, which involves dance, argyles, rhythm and joy.

  • Project: Parson Design, Branding

    Project Parson Design. Branding

    There's nothing like a little fiddling with kerning and finding the Fill/Stroke button to make one feel like a designer. But, in this case, these principles responded to the cry for a solution that would afford this client the opportunity to be branded in a way that didn't pigeon-hole her as The Norm. If you consider the obvious permutations, you will soon see why a) we agreed on butchering her name, and b) she trusted me to brand her to begin with. Kudos, J-net. Project ongoing.

  • Project: Apple Ad

    Fake ad, Apple. Copywriting

    This is one of my first ad concepts, which followed the release of the Apple Optical Mouse in 2000. Though it never made it to Cupertino, it was fun to have around the office.

  • Project: Guinness Ad

    Fake ad, Guinness Imports. Copywriting

    Fittingly, the idea came to me at a bar in Austin. This poster was included in my application to the Creative Circus, an advertising portfolio school in Atlanta. They accepted me anyway.

education

University of Texas at Austin, 1990-94 (Psychology)
Supplemental coursework in Desktop Publishing, Illustrator and Photoshop

experience

Architerra Studios, 2006-09 (Austin, TX)
Art Director
Established the conceptual and stylistic direction for a national luxury tile fabrication and distribution company. Oversaw the work of photographers, IT personnel, and printers. Produced final artwork for print and web. Administered web properties and managed digital assets

Pine Box Moving Company, 2005-Present
Independent Multimedia Consultation
Copywriting, web design and administration, book layout, multimedia solutions, MySpace banners, branding and identity for local musicians, designers, entrepreneurs and artists

notable

Accepted to the prestigious Copywriting program at The Creative Circus in Atlanta, GA, in 2006

interests

Cycling, brewing, motoring, tinkering and thrift shopping

skills

Hardened: Illustrator, Photoshop, InDesign, Flash, Coda, Excel
Curing: XHTML, CSS2, jQuery, ActionScript, CMS and database solutions
Equally at home adhering to Mac and Windows platforms

[download pdf resumé]

  • Give me a beat.

    I’m a fan of the beauty borne of sweat equity and unlimited imagination. My approach to good design hits on the highest points of Deiter Rams, DIY, idea fomenting, juggling risk and reward, and revolves around anything with a good beat you can dance to. I’m equal parts admirer and creator, paying homage to the traditional and hard-won, but ready to roll up sleeves and dirty my hands. My past arms me with respect for concrete goals, real business needs, timeframes, deadlines and audiences. My present and future dictate that I dig deeper, learn, adapt, and demand more of myself than anyone else could.

    I seek to be part of the next group that views greatness as the starting point for improvement, not merely the endgame. I track technological tidbits and trends across multiple platforms and draw deep inspiration from artists working with pixels as well as the ones who paved the way with gesso and horse-hair; marble and chisel. An attention to detail, dogged persistence and fixation on the “hows and whys” have allowed me to develop a wide and varied skillset. My strengths lie in planning and executing the interactive user experience, from wireframes to graphic stunners. I thrive on the challenge of taming the wild, one Safari (or Mozilla) at a time.

    Let's talk. I am happy to discuss my fit for your next project or available position.

  • Take it from the top.

    Born in Manchester, England, I displayed an early independent zest for discovery and invention. When the time came to move to the States, I eventually landed in West Texas, where a close-knit community and superlative educational system helped lift me to my greatest academic and extracurricular potential, earning multiple awards in Theater, Athletics and Interscholastics along the way. Upon completing high school, I moved to Austin to attend the University of Texas for four years before discovering a penchant for graphic and industrial design and was soon devoted to exploring the processes of bringing my own visions to life.

    With the roots of the web more firmly anchoring my personal and professional life, I began to teach myself multimedia solutions and steadily became the go-to guy for a growing population of digital needs. This often meant poring over vexing code and regularly revving search engines to their maximum hp. Eager to rise and respond to each and every new challenge, I never told anyone I couldn't do what they asked. After years of worshipping at the almighty altar of skill-building, I became the one-man, in-house art department at a world-class, luxury tile company. Wearing many hats, I rarely did the same thing twice.

    I have recently adopted Philadelphia as my new home. It promises to serve as an ideal hotbed for discovery, pushing my creativity in new and unexpected directions.

  • Desert island discs.

    I feel it's only fitting to give credit where credit is due, and to briefly wax poetic on the path I've followed and the breadcrumbs pocketed along the way. My digital journey began nearly a decade ago, with Joe Burns' html tutorials, but it wasn't until seeing jQuery - first in the form of Lightbox - running amuck in all its glory that my interest in the medium was reignited. While my appreciation of Web 2.0 has grown faster than my ability to code it, I value few things more than elegantly ordered styles, accessibility, standards-compliance and new tricks of the trade. Here are some notable sources of inspiration, information and guidance:

    About this page’s aesthetic origins: When I came upon the work of late Bay Area artist, Paul Wonner, I immediately felt his style would be right at home on the web. The marriage of formal simplicity and unique visual identity fit perfectly with my blueprint for this portfolio project, while the stylized shadows - with marked lack of penumbra - lend a welcome reprieve from the existing trend in web design.

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Michael J Turner
5405 Houghton Pl
Philadelphia, PA
19128